Advertising by mail or by telephone
"Free chance
for Mrs de Jong" and "Free lottery ticket for Mr Duman"
Everyone regularly
receives one of those letters with lots of bright colours, large lettering
and big numbers ."Congratulations!! You've won 100.000 euros!!"
I don't understand. Is it true? Have I really won money? My name is mentioned
in the letter. How do they know my name? Lotteries and advertising agencies
try to seduce people to buy their products. They use different methods.
Brochures in the letterbox, letters with your name in it, telephone calls.
Advertising
material with your name and address on it.
Advertising agencies can buy addresses from "address companies".
These addresses are entered into the computer at the printer's. Letters
and envelopes are printed and posted.
You'd be wise to read these letters to your address carefully. The texts
in large print do not tell the truth!
On a note you may read: Activate your lottery ticket. You have to fill
in your bank account number and your signature. The small print says that
you authorise the company to debit an amount from your account every week/month.
Never put your signature unless you know for sure what it really is about.
Not even when people who you don't know tell you very kindly that it's
ok. It has caused many problems. First ask information from family, friends,
social counsellors at Alert, spreekuur Vluchtelingenwerk.
Con men
It also happens that
criminal people send letters, they are con men or swindlers.
Some time ago someone received a 'serious' letter, with ordinary lettering,
her name on it, no colouring, no photos. The letter was from Spain. The
woman had won a lot of money, she was told in the letter. 25,000 euros,
no kidding! So would she please give her bank account number? The woman
became very confused, Could it be true? The money would be so very welcome.
Vluchtelingenwerk went to the consumer's organisation for information.
The sender was known to them: a con man. This kind of mail from abroad
is always a fraud, says the consumer's organisation.
Advertising
by Telephone
The telephone rings.
"Good afternoon Mr Bahat, can I talk to you for a minute?"
Someone who knows my name, I'm getting curious, who's that calling?
"Can I ask you a question?"
This is how telephone advertising often begins. The man or woman who is
calling has been trained to "hold on to people" on the telephone.
That is why it is difficult not to enter into a conversation with them.
Of course they want to sell us something. They have a special offer, they
want to send us something, et cetera. This method of selling is called
telemarketing.
Info filter
Through marketing
company DSMA addressed advertising mail and/or marketing phone calls can
be blocked, for five years. This is done with a so-called Info
filter. Via a computerised telephone you are offered three possibilities.
You must give your name and telephone number.
Infofilter, tel. 0900-6661000 (25 cents per minute) or internet web site
www.infofilter.nl
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